Social proof is so important for a growing brand like ours, it helps us show the world how awesome our gear looks on real bodies!
One of the purposes of the Ambassador Program is to help us build this social proof. So in return for a range of perks, we expect our Ambassadors to consistently share content on their social media to show our gear at its best.
Here’s a short list of Dos and Don’ts (mostly common sense) for your Sweat & Flex content.
Do
- Wear our gear (duh) – it doesn’t need to be our gear top to toe but it should be obvious what part of your outfit is brought to you by us
- Tag us so we can share/repost your amazing content to our social media accounts (Facebook/Instagram/TikTok)
- Include your customer code so we can track any sales you send our way (and reward you for it)
- Try to show our brand/logos as best as possible
- Post at least one post/story on Facebook/Instagram/TikTok per month that meets these guidelines (but obviously the more you post, the more we’ll love and reward you!)
Don’t
- Tag other activewear brands – we can’t afford to provide them free marketing and won’t be able to share your content on our platforms
- Try not to show other brands/logos, especially those that overshadow ours – we’re not saying you can’t wear other brands in your content, but again, we just can’t afford to provide them free marketing
We’re not expecting professional photoshoots or large scale film productions from you (though feel free if that’s your jam). If anything, we’d love to see you in your element, doing that thing you love. Show us how you Sweat & Flex, whether it’s practising your craft, celebrating a fitness milestone, or even if you’re just looking cute lounging (rest and recovery is important).
We want this to be mutually beneficial – us showcasing your talents and you showcasing our gear!
If you have any questions about the Social Media Guidelines, or the Ambassador Program more broadly, please shoot us an email and we’d be more than happy to chat.